Protein shakes rarely have enough flavor to be enjoyed without the help of a spoonful of peanut butter or a cup full of fruit, and the manufacturing process has much to do with the problem. A delectable recipe won’t go far if your manufacturer lacks the turnover and planning to produce fresh powders every time. Retail shelf life is unpredictable, so packaging must make up for storage lifespan. They must cut out moisture, seal against environmental factors, and maintain the consistency of their ingredients long-term.
Your Unique Blend
No brand wants a grey label product with the same taste and color as its rivals, but this form of manufacturing offers one of the most budget-friendly solutions. To successfully distinguish yourself on the market, you should be given a choice between natural and artificial flavors, sweeteners, and colorants.
Packaging
Your packaging is one of the most consistent and pervasive ways you display your brand, so it needs a well-designed label and quality bag or jar. Innovative packaging machines are needed to produce solid seals that preserve the nutrients within. Food safety standards must, of course, be superb, and quality control procedures must be designed to this end. Bad packaging seals will remove your quality recipe before it makes it out of the supermarket.
Oxygen exposure obliterates taste, so if you’re packaging in bags, consistent melting temperatures and monitoring is required to ensure that every seal is perfect.
Most proteins keep their nutritional value for years, so good storage practices can bring impressive savings.
Nutritional Content
Nutrients are another important way to distinguish your brand. Your formula will need to be designed for each segment of your target market, so including extra vitamins and energy enhancers will form a part of your brand identity. Your manufacturer must, above all, give you the freedom to achieve your goals while remaining in compliance with industry regulations.